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ToolPrime

robots.txt for Magento

E-commerce robots.txt template for Magento stores. Handles layered navigation, checkout, and admin pages.

robots.txt

User-agent: *
Disallow: /admin/
Disallow: /checkout/
Disallow: /customer/
Disallow: /catalogsearch/
Disallow: /wishlist/
Disallow: /sendfriend/
Disallow: /review/product/list/
Disallow: /*?*SID=
Disallow: /*?*___store=
Disallow: /*?*___from_store=
Disallow: /*?*dir=*
Disallow: /*?*order=*
Disallow: /*?*limit=*
Disallow: /*?*mode=*
Disallow: /*?*p=*
Allow: /media/
Allow: /static/

Sitemap: https://example.com/sitemap.xml

Line-by-Line Explanation

User-agent: * — applies to all crawlers

Disallow: /admin/ — blocks the Magento admin panel

Disallow: /checkout/, /customer/ — blocks checkout and account pages

Disallow: /catalogsearch/ — prevents search result pages from being indexed

Disallow: /wishlist/, /sendfriend/ — blocks user action pages

Disallow: /review/product/list/ — blocks review listing pages

Disallow: session and store parameters — prevents duplicate URLs with query strings

Disallow: sorting and pagination parameters — prevents crawling of filtered/sorted duplicates

Allow: /media/ and /static/ — ensures images, CSS, and JS are accessible

Sitemap — points to the Magento-generated sitemap

Best Practices for Magento / Adobe Commerce

Build a custom robots.txt for your Magento / Adobe Commerce site

Open robots.txt Generator

Frequently Asked Questions

Can I manage robots.txt from the Magento admin?
Yes. In Magento 2, go to Stores > Configuration > General > Design > Search Engine Robots. You can edit the robots.txt content directly from the admin panel.
Why block so many query parameters in Magento?
Magento generates thousands of URL variations through layered navigation (sorting, filtering, pagination). Each combination creates a near-duplicate page that wastes crawl budget.
Should I block product review pages?
Block /review/product/list/ (the review listing) but keep individual product pages accessible. Review content on product pages adds valuable unique content for SEO.

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